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Proud to Pitch In PR activity


Wembley Stadium as a Grassroots Pitch


Following a recent survey, Greene King, has revealed that grassroots football clubs are at risk of losing talent due to poorly maintained pitches.


In many cases for local sports clubs, grass is either overgrown or completely missing, which not only makes gameplay more difficult, but also increases the risk of injury.


The study, commissioned to support the Greene King IPA Proud to Pitch In funding scheme, revealed that two in five amateur football players (40%) are obtaining injuries from playing on poorly maintained pitches. For more than three in five (64%) of those, the injury was so severe that it stopped them from playing football in the future.


Amateur footballers are frustrated with the lack of funding to make improvements, with 29% of respondents citing this as the single biggest barrier to grassroots football.


To highlight how widespread the issue is and how a lack of funding damages grassroots football, Greene King has produced an interactive graphic showing what Wembley Stadium would look like if it was given the same level of funding as an amateur football pitch. 

Use your left and right keys to toggle between the images above


Proud to Pitch In with James Haskell



£100,000 worth of grants up for grabs

We've got £100,000 worth of grants available from October 2021 to February 2022. Projects can apply for funding of up to £3,000 each. What are you waiting for?


To be eligible for funding, projects must be located in the United Kingdom and project beneficiaries must be aged 18 or over.