PRIVACY NOTICE – PROMOTIONS
As the country's leading pub retailer and brewer, Greene King welcomes customers into our 3,000 pubs, restaurants and hotels across the UK and brews a range of award-winning beers. When we say ‘we’ or ‘us’ in this policy, we are referring to Greene King Brewing and Retailing Limited, (ICO registration number ZA054235), which is the data controller in respect of this website and the services described in this privacy notice.
Our products and services trade under a wide range of well-known brands, including Greene King, Hungry Horse, Farmhouse Inns, Chef & Brewer, Flaming Grill, Old English Inns, Greene King IPA and Old Speckled Hen. More information about all of our brands can be found on the Greene King website.
This privacy notice explains what we use your personal data for and how long we keep it. It also explains what rights you have and how you can exercise them.
Why do we need to process your personal data?
We want our promotions to be administered fairly so that all entrants can enjoy them. To do this well, we need to process some of your personal data.
We will process your personal data to administer the promotion, to confirm that you have complied with the terms of the promotion, to confirm whether you have won a prize, to communicate with you in relation to any prize you may win, to deal with any queries you have in relation to the promotion and to provide the name and county of any winners in compliance with the Advertising Standards Authority CAP Code.
What information do we process?
When you enter a promotion we need your name, address including postcode, telephone number and email address. We will also collect any personal information you include in your message.
How long do we keep personal information for?
• Information relating to entering a promotion is kept for 4 months following the closing date of a promotion.
• Information relating to enquiring about a promotion is kept for one year following our reply to you.
If you exercise your data protection rights, we will keep a record of your request and our response for 6 years from the last correspondence on the matter, to be able to show that we responded properly and fairly to your request.
Will we sell your personal data to anyone else?
No. That’s not something we do.
Who do we share personal data with and why?
We may pass your personal data to other companies who are members of the Greene King group for the purposes described in this privacy notice.
We work with the following third party suppliers and service providers who process your personal data in order to provide services to us or on our behalf:
• Celerity Information Services will hold your name, address including postcode, telephone number, email address and gender to administer the promotion and respond to customer queries and complaints
• Service Now will hold your name, contact information, booking information, complaint information to enable them to manage guest queries and complaints.
Both of these organisations are required to comply with our data processing standards and are bound by the terms of this privacy notice. They are not permitted to use your personal data for their own purposes.
We will share your personal data as required by law or where we are asked to do so by a public or regulatory authority.
As we develop our business, we might sell or buy group companies or other businesses. If we do so, this might involve transferring customer information relating to the relevant company or business to the person buying the business. The buyer will only be permitted to use your personal data as outlined in this privacy notice.
We may ask whether you want to receive marketing from us – it’s your choice, but if you sign up for marketing please read the following information:
Many of our brand websites run an email club for people who want to receive information about our promotions, events and special offers. You can sign up to receive these emails by providing us with your name, date of birth, home address and email address. We use this information to personalise our direct marketing, such as by addressing you by name, and targeting our marketing based on your age, birth date and where you live.
We also use information about how you respond to our marketing to learn more about what our customers like and dislike, work out what changes we can make to improve our business and target our direct marketing. See the profiling section for more details.
If you have signed up for direct marketing, depending on how we are communicating with you, we may use your name, home address, telephone number or email address to send you the special offers and other information we think you’ll like the most.
We will not send you excessive amounts of marketing and every marketing message we send includes an easy way for you to opt out.
You can opt out of receiving direct marketing at any time by following the unsubscribe instructions in any of our marketing messages, changing your marketing preferences on the Wi-Fi app Account Settings page or by contacting our guest relations team.
Knowing what interests our customers the most helps us build better products, brands and services and accurately target our direct marketing and advertising campaigns. Therefore, we use profiling to help us find out as much as we can about what our customers like and expect from us.
Profiling involves comparing what we know about you with what we know about other customers and people with similar likes or interests. The personal data we use in our profiles includes:
- Demographic information, such as your age, gender, address and postcode
- Purchase information, such as what you bought, how you paid and whether or not you took advantage of a discount
- Your likes and dislikes, such as what you drink, what you eat, whether or not you take advantage of special offers and whether or not you like what we post on our websites and our social media pages
- Information about family events and special occasions, such as the dates of birthdays, weddings, and anniversaries
- Information about your visits to our pubs, restaurants, hotels and websites, such as which ones you visit, when, how often and how long you stay for
- Information about your use of our services and whether or not you participate in our promotions, such as our Wi-Fi service, email clubs, loyalty schemes and any competitions you enter
- Information about how you respond to our marketing and advertising campaigns, such as whether or not you read our marketing messages, see our adverts on social media or take up any of our special offers
If we get our profiling right, you will enjoy our products, services and brands more and more as we make improvements to them based on what we learn about you. And if you have signed up to receive direct marketing, you will get the special offers that we think will most appeal to you.
Profiling helps us to improve our business and customise what and how we communicate to you. However we don’t profile people who don’t want to be profiled - so if you don’t want us to use your personal data for these purposes, tell us and we won’t.
If you are a winner or runner-up we will use your data for publicity purposes as explained in the competition terms and conditions.
What are your rights and how can you exercise them?
Greene King is the data controller for the processing described in this privacy notice. We can be contacted by post at: Westgate Brewery, Bury St Edmunds, Suffolk IP33 1QT.
Greene King has appointed a Data Protection Officer, who can be contacted by post at the address above, or by email sent to email@example.com.
We process personal data in compliance with applicable data protection law. The lawful bases we rely on for our primary processing purposes are as follows:
Processing purpose - Administering a promotion
Lawful basis for processing - We process personal data because it is necessary to do so for the performance of the relevant contract.
Processing purpose - Responding to an enquiry about a promotion
Lawful basis for processing - We believe it is in our commercial interests to respond to our customers making this processing a legitimate interest.
You have the following rights under data protection law:
1. to ask us to tell you what personal data we are processing that relate to you (right of access)
2. to require us to rectify or stop processing inaccurate personal data (right to rectification)
3. to require us to delete personal data relating to you, subject to there being valid grounds (right to erasure)
4. to require us to restrict our processing activities, subject to there being valid grounds (right to restriction)
5. to object to processing, in particular to profiling (right to object) and direct marketing (by withdrawing your consent)
6. to ask that personal data about you be sent to another controller of your choosing, subject to there being valid grounds (right to data portability)
You can notify us of your wish to exercise any of these rights by contacting the Data Protection Officer, using the contact information provided above.
You also have a right to lodge a complaint with the Information Commissioner’s Office (the data protection regulator for the United Kingdom) or in some circumstances, another European Union data protection authority.
Changes to this privacy notice